Welcome to the Social Enterprise
Cloudforce San Francisco March 2012
Keynote Speach by Marc Benioff,
Salesforce CEO and Chairman
Video 1.
Video 2.
How can a mobile app help my business?
Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct way to contact a business from their Smartphone. With our solutions, you can engage, inform, and impress your customers. We also provide solutions that are specifically designed to help build brand loyalty and create frequent buyers for your business with the use of our check in coupon system.
- It has been projected that mobile devices will overtake desktops by 2015
- Mobile is the fastest growing industry… EVER
- Mobile app industry is expected to grow 1000% to 58 billion by 2015
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SMS & Mobile Marketing in the Consumer Driven World
Do’s & Don’ts Of SMS Marketing
Everyone has a cellphone now, we all text, we’re all constantly
connected, no matter where we are. Having this channel of
communication is an incredible opportunity for any business,
through the use of SMS advertising: your customers get a small
message alerting them to any specials or sales you’re
having, or a particular product you want to bring to their
attention. There are some rules, however, to perfecting SMS
marketing.
On the whole, you want to remember that your customer’s
privacy is key. They should only receive messages if they’ve
explicitly agreed to it, and they should be able to cancel at
any time: make the act of SMS advertising a mutual decision,
and the customer will respond in a much more friendly and
respectable manner.
Moreover, the customer has control of how and when the SMS
advertising is terminated. At their discretion, the advertising
can end immediately: don’t force them into a situation they don’t
want to be in. Through this, you’ll keep your customer base well
informed, satisfied, and happy.
When you send an SMS advertisement, you’re limited by a character
cap of 140 words; you want to the point with all of your
advertisements. Eliminate extra words while maintaining readability
and professionalism with your message: stay far away from
popular texting jargon. Your message should be readable to the
broadest of audiences, and plain English is the way to get this
across.
Hooks are the purpose of SMS advertising. If I send a message
out, I should get customers into my business in return. You do
this by making sure you’re targeting a receptive audience, and
tailoring the message to fit your customer group. In doing so,
it’s akin to sending bait out on a fishing rod: you want to give
the fish just enough to entice it to come further in, but not so
much that he’ll take the bait and be satisfied.
SMS advertising is a valuable tool for any 21st century business,
and if you follow the rules outlined here you’ll make it a safe,
unobtrusive way to generate extra income and customers. Moreover,
it will entrench your existing customer base, and make them feel
happier about shopping with your business.
Is procrastination a serious challenge in your life?
Admittedly, it can be difficult to do things we don’t
want to do.
Even when we know that waiting too long will create a lot of
challenges, getting started can still seem impossible.
Unfortunately, when procrastinating affects your
job-related tasks, it can have a negative impact
on your professional career as well.
So how can you kick this annoying tendency to put things off
and start getting them done instead?
Try these strategies:
Schedule when you’re going to do it. Make an appointment in
your calendar for the day and time you’re going to work on
the task. This is far more effective than just leaving
everything up in the air until the right moment seems to
present itself.
Consider scheduling just enough time to get started. A long,
unpleasant task can be very difficult to start. Think, “I’m
going to work on this for 20 minutes.” That’s easy enough
and you should be able to sit down and get busy. Interestingly,
once you get started, you’ll probably spend a lot more than
20 minutes on it. Getting started is the tough part.
Make it as easy to get started as you possibly can.
Break the task into smaller parts. Larger tasks can seem
overwhelming. By dividing the task into manageable parts,
it will be psychologically easier to tackle the project.
It’s easier to do 10 small things than one big thing.
For example, once you’ve done five small things, you know
that you’ve completed five things, instead of just starting
on the one big thing without deriving any sense of
accomplishment. So break that task down into smaller bites.
Which part is the most dreaded part? Frequently, there is a
small part of the task that is really holding you back. Is
it possible to get someone else to take care of that part of
the task for you? Can you outsource it? Many times, if someone
else handles the part you dread, everything else will fall
into place.
Pick the best time to do it. We all have times of the day
that we’re better at certain tasks. We have times when we’re
better at concentrating, others when we’re more creative,
and other times when we have more energy. What’s the proper
time for you to tackle the task? Do you need quiet and privacy?
Do you need access to certain people?
Get what you need to complete it. Make a list of the tools,
supplies, and resources that you’ll need to both begin and
complete the task. It’s hard to get started when you know
you can’t get finished.
Reward yourself! Give yourself a reward for completing the task.
You’ve earned it! It doesn’t have to be anything big, but we all
like a little treat now and then. A little additional
motivation never hurt anyone.
Imagine how much better your life would be if you could kick
the procrastination habit out the door. Unfinished tasks have
a profound effect on your sense of well-being and peace of mind.
Living with the stress that procrastination can cause isn’t
necessary. Start using the tips above and remove the challenge
of procrastination from your life. You’ll be so glad you did!
(Source: Stephen Pierce)
Why Use Video Web Conferencing Tools To Stay In Touch?
Why Use Video Web Conferencing Tools?
Business owners and companies around the world are looking for
ways to productively and cost-effectively interact with their
offices, customers, prospects, and staff. But with all of
these in different places around the nation or even around
the world, and the price of travel ever increasing, meetings
as we have done them in the past are no longer the best way
for business communication.
Video Web conferencing, however, is a great way to get
around this problem.
Video Web meeting rooms present a less costly alternative. Video
Online conferencing can be used to introduce new products, a new
service, introduce new staff members, etc.
Online Video conferencing can also be used if a large number of sales
people need to be briefed by somebody from within a company for example.
The reaches of online Video Web conferencing are wide-ranging. Not
only are they cutting edge marketing, easy to use tools, but they
are also used for training staff online, and of course sales meetings.
And that is why more and more of the business community are turning
to it as their preferred resource for business communiqué support.
Why Use Video Web Conferencing for your Business Communication?
Online Video Web meetings will help your firm to cut expenses and
make meeting and collaborating far simpler for organizers as well
as for attendees. Video Online Web conferencing provides the perfect
business communication tool for any company, large or small.
Traditional meeting costs are high. They include travel, hotels,
rentals, and others. You can cut down on these expenses by using
Video Web conferencing more often.
Because it is a business communication tool and done on the Internet,
companies, marketers and others can reach a large world wide audience
pretty much instantly. It is extremely effective and very affordable.
With this online business communication tool, you only need to pay
a low fee depending on how many participants are on the conference.
Video Web conferencing is software with interactive capabilities.
This allows user hosts as well as the attendees to interact through
live polls, question and answer periods, file sharing, and others.
Never has a business communication tool been more interactive and
easy to use. With Video web conferencing, everyone can really
participate in a meeting from the comfort and privacy of their
computer or phone.
Now, a new service is launching, where you can hold your video
conferences directly on your Facebook fan page. This is a complete
new service, launching January 23, 2012. The low cost solution starts
at $19.95 per YEAR. Noone else can beat this price. Launched by GVO
and it’s founder Joel Therien.
To learn more, please visit:
MeetCheapConferencing


